Dublin-based internet marketing firm CoburnBrothers.com (also known as PraxisNow), has unveiled 'Outsourcing SEO Projects'
– a unique online e-learning product for business people. The first of its kind anywhere in the world, the product is aimed at organisations of all sizes who wish to reap the benefits of organic search engine placement using the SEO (search engine optimisation) services of third parties.
"Most organisations are aware of the huge potential of using search engine placement to attract more visitors to their websites and increase sales. However, many smaller companies are inhibited by the cost of staffing, equipping and training people as well as keeping them up to date with the fast moving world of internet marketing ", says John Coburn who adds that even larger organizations with greater financial resources often decide that SEO is not a core competence and seek strategic suppliers for this service. In either case, there are many challenges facing companies who want to use external SEO service suppliers. These include 'scope creep' where the goalposts keeping moving due to lack of clearly defined and mutually understood objectives, deliverables and KPIs (key performance indicators). Other issues relate to lack of structure or poor communications between the non technical business client and the technology savvy supplier who often seems to be speaking a different language.
Noel Coburn states that "Outsourcing SEO projects" is a direct response to a growing number of requests from many of the 2,000 people who have attended PraxisNow internet marketing seminars over the past four years. "They understand the size and complexity of setting up and managing a successful SEO project. They understand that a unique blend of skills is required including business savvy, specific web marketing expertise, technology skills and more."
Many are too busy to get involved any more than is necessary whilst realising that there is a need to provide management and direction if their professional SEO services supplier is to achieve dramatic and sustainable results. With this is mind, the cost of "Outsourcing SEO Projects" comprises a price of €233 ex VAT and a time investment of 3 hours and 20 minutes in self-paced online video sessions on demand 24 x 7. Noel Coburn adds that "In return, organisations will learn how to specify, outsource and drive their search engine optimisation projects, save thousands of Euros and ensure that both themselves and their SEO vendors stay focused on achievable results."
Dublin City Enterprise Board clients have the opportunity to buy 'Outsourcing SEO Projects' at a special price of €133 +VAT. http://www.coburnbrothers.com/DCEB/ ,Dublin City Enterprise Board clients will be able to get more information and buy online at this special price of €133 + VAT on this web page.
Dublin City Enterprise Board is promoting a special offer, but are not responsible for any dealings or outcomes of this product or company.