Giving you the knowledge and tools to achieve online success
This Online Marketing Course is for everyone wanting to improve their search engine ranking.
What is it about?
This online marketing training course in Search Engine Marketing (SEM) incorporates Search Engine Optimisation (SEO) and Pay Per Click Marketing.
SEO is the term used to describe the marketing technique of preparing a web site to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. The first day focuses on the principles of SEO, demonstrating how you can use online marketing to drive customers to your site, achieve high search engine ranking and get the highest click-through rates from search engines.
Pay per click management (PPC management) is an advertising model used on websites, advertising networks, and search engines where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. This part of the course clearly explains the advantages of running a Google AdWords campaign as part of a Google advertising initiative, how the process works with the most frequently used search engine, and most importantly how to monitor your results.
What is covered?
· Introduction to Online Marketing for Business
· Organic Search Results
· PPC Advertising
· Image Advertising
· Online PR
· Email Marketing
· Banner Advertising
· Social Media
· The Benefits of Online Marketing for Irish Business
· Keyword and Competitive Research
· What is Pay Per Click Advertising?
· Google AdWords
· Making Bids and Targeting Ads
· Selecting Keywords to increase traffic and reduce costs
· Setting up Accounts, Campaigns & Ad Groups
· Copywriting and Adhering to Google AdWords
· Tracking Results and Further Optimisation
· Search engine optimisation
Price to Attend for 2 days: €300 International Trade Skillnet member rate & €400 non-member rate
Price includes all refreshments & materials on both days
Please note that places are limited so please book as early as possible
To book your place please contact Mary Meehan, Chambers Ireland on 01 400 4319 / 0868533714
or by email mary.meehan@chambers.ie