Date: Thursday 19th March 2009
Time: 8am - 10am
Venue: Dublin Chamber of Commerce, 7 Clare Street, Dublin 2
Briefing events are complimentary to Chamber members but registration is compulsory.
About the Briefing
Benjamin Franklin, the great American scientist, inventor and statesman once said, “Glass, china, and reputation are easily cracked, and never well mended.” Even in the early 1800’s, the importance of reputation was not underestimated. Today, we are more likely to relate to Warren Buffets’s comment, “It takes 20 years to build a reputation and just five minutes to ruin it.”
In this economically difficult period, a corporate reputation is more important than ever. But what is a corporate reputation and why is it so vital to your company strategy and its growth?
A corporate reputation is everything. It is a central component of your business, a reflection of who you are as observed by your customers, investors, stakeholders, employees and competitors. The strength of a reputation is critical in today's business environment, as customers turn first to people and organisations who are both familiar and have a strong reputation.
Developing and building an effective corporate reputation is an essential competitive strategy, positively driving perceptions of you and your business and fuelling business results. Making your reputation tangible and subsequently leveraging it can allow you to build a competitive advantage in the marketplace, helping to create value for you and your company.
This briefing will examine:
About the Speaker
Niamh Boyle, BA, HDipEd, MMII Grad, MBS (Hons), is Managing Director of Corporate Reputations, the strategic marketing and public relations firm she founded in 2004. She has over 20 years’ experience in strategic marketing and reputation building, specialising in stakeholder communications, crisis and reputation management issues, strategic public and media relations and marketing communications. In her role as Managing Director, Niamh acts as a strategic marketing and public relations advisor to heads of both government bodies and private firms.
About the Company
Corporate Reputations is a strategic marketing and public relations agency, advising organisations on building their reputation in the marketplace. The company is led by Niamh Boyle and employs nine marketing and PR professionals. With over 60 year’s professional experience as a director team, we treat reputation building as a serious endeavour that focuses on an organisations key strengths and people, devising unique strategies for each client. Since launch in early 2004, we have advised over 50 leading firms and blue-chip clients across the corporate, educational, professional services, technology and government sectors, as well as the pharmaceutical and healthcare industries.
To book a place at this briefing please contact Maire Walsh maire@dublinchambner.ie 6447231
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