Business awards represent a marketing method for companies wanting break-through growth. What can you do with the award after a win, beside filling the trophy case?
Check out our 10 Point Business Awards Marketing Checklist.
Congratulations. Being a business award winner or nominee presents new opportunities to outrank competitors, drive sales, and boost staff morale. Here is a checklist to maximize your business award return.
Business Award Checklist:
Contact the press or use a PR agency to increase media exposure.
Teach your sales staff how to use the business award win as a sales credibility tool.
Hold a staff meeting to celebrate the victory.
Reach your industry association to highlight your company achievement.
Send a thank you note to all suppliers and customers for their support and patronage.
Call your local newspaper with news of a local success story.
Update your marketing materials with the business award logos including: business cards, website, blog, new hire packet, fax cover sheet, brochures, biography, PR releases, and all sales material.
Purchase article reprints for trade show floor sales material.
Plan your next business award competition to dominate your field.
Seek keynote speaker opportunities to reinforce your company's business award winning status.