Creating Publicity Opportunities for Your Business
The Small Firms Association is hosting a morning workshop for members on April 19th, to help small business owners identify their own PR opportunities.
Public relations is essential, perhaps even critical, in today's competitive marketplace. Developing a well thought out Public Relations strategy is vital for any company that wants to grow in the current climate. Despite this, PR is never high on the agenda for many owner-managers, yet it is a critical pillar in the overall firms marketing strategy.
A sustained PR strategy can build an organisation's profile; can be an economical means of promoting an organisation; can communicate to the business community the strengths of a business; can increase a firm’s exposure and enhances its reputation.
To assist small firms gain a greater understanding of PR and its importance within small firms the SFA would like to invite members to a practical half day seminar, with Ellen Gunning. The purpose of this seminar is to give participants an opportunity to understand the key promotional opportunities available to them across a broad range of media. The course gives an overview of the PR tools available to small businesses and then focuses on one of the key skills which participants can implement.
Event: Publicity Seminar, with Ellen Gunning
Date: April 19th 2011
Time: 08:00am – 12 noon
Venue: Conferation House, 84 – 86 Lower Baggot Street, Dublin 2
Ellen has worked in PR since the 1980s and has been retained to handle some of the largest PR campaigns in the country, including The Kerrygold Dublin Horse Show, National Energy Awareness Week and a Presidential campaign.
Course Content: Creating Publicity Opportunities for your business.
8.30 – 10.00 Public Relations and Publicity - identifying the opportunities.
• An overview of media
• How do you identify the right media?
• Advertising – v – public relations (costs & benefits)
10.00– 10.15 Coffee
10.15 – 11.45 Creating Publicity - Writing and Issuing Press Releases
• How the media works
• How to write a press release – structure and format
• Finding the angle
• 5 Ws and H
• KISS
• How and when to issue a press release
• How to send, and to whom
• Getting coverage
• Different styles of release for national, local and trade press
Should you wish to attend or be represented, please click on "Book this event" button on this page or contact Alan Sherlock at 01-6051664 or email alan.sherlock@sfa.ie.
Cost for members of the SFA is €50.