19 January 2011
Dare to be Different at February Event

'Dare to be Different' is the theme for the February meeting of the Dublin City Enterprise Network for Women.
Jill Hincks, Managing and Creative Director of Passion for Creative is the keynote speaker on February 7th, with both marketing strategies and company branding both firmly on the agenda!
Guest speaker: Jill Hincks, Managing and Creative Director of Passion for Creative
Date: Monday, 7th February 2011
Time: 19.45-21.00
Venue: Clarion Hotel, IFSC
Having a clear marketing strategy is critical for you to win market share and grow your company.
At the February event, Jill, an expert in brand development, will share her ideas on the importance of having a clearly defined brand.
Through a unique brand essence process which is built on a bedrock of intellectual rigour, fuelled by insight and priceless marketing savvy, Jill will explode the myth that branding is an expensive exercise for the privileged multiples.
It is financially within reach of every small business and crucial to business success.
You are welcome to attend one event as a guest before joining.
You can reserve your place by e-mailing Network Manager, Pauline Logan, at network@dceb.ie, before Friday 4th February at 12pm.
About Jill...
Four years ago, Jill set up Passion for Creative, a full service advertising agency in Waterford City.
With almost 30 years experience in advertising and marketing on both the agency and client side, Jill has worked on above the line, below the line and on line media campaigns in financial services, mail order, retail and business to business.
Former Creative Director and co-founder of GCP Direct in Manchester, Jill has an excellent reputation as a strategic thinker with creative vision. She has produced successful creative solutions for such clients as Shop Direct, Marks & Spencer Financial Services, Blackpool Tourism, Bank of Scotland, Bradford & Bingley, Capital Bank , MBNA, Disney Catalogue, Littlewoods, GUS, Woolworths, Bakker Europe, Homebase, B&Q and Argos.
Her expertise in a multi-channeled environment assures clients of an uncompromised focus on providing the best possible strategy led creative solution.
As for the agency itself, it has grown significantly in the four years since its foundation, due to extensive networking and positive referrals. With over fifty clients nationwide.
It has fast become a leading provider of advertising, marketing and design services to companies of all sizes in all sectors.