Email marketing

Email marketing has become a key tool for marketers looking to connect with their target audience in a highly cost-effective and flexible manner. This section gathers together several email marketing experts to offer their opinions on the art and science of email marketing.

To read more about each heading just click on the title.

• Introduction to email marketing
• Benefits of email marketing
• Strategy for email marketing
• Email campaign types & testing
• Unified digital marketing: email, website, SMS plus RSS
• Creative & content
• Collecting and using email addresses
• Email broadcast systems and deliverability
• Working with an Agency

Source: http://www.iabuk.net

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