How to create an internet marketing campaign
This area of the site offers practical advice, sound knowledge, improved digital skills and a step by step guide to constructing an internet marketing campaign.
Taking in each stage of the campaign cycle using a wealth of industry expert opinion, let the following pages act as a handy checklist for your campaign strategy.
Click on the title to read the details of each heading.
- Planning
- Briefing
- Agency response
- Process
- Evaluating creative and media
- Production
- Measurement
- Unthink your brand
- Source: http://www.iabuk.net
- Dates: Start Dates - 23rd June 2009
- From 09:00 – 13:00 - 3 sessions
- Venue: Guinness Enterprise Centre
- €175
If You Are Developing a Website Do the DCEB 'Having A Small Business Website' Course
Book Your 'DCEB Having a Small Business Website' Course today
This course provides guidelines to assist web site owners at each stage of web site development and the internet marketing process. The course is designed to provide participants with background information, knowledge and tips to help plan and implement on-line web strategies.
The course will be delivered in three modules. The first module is designed for people with little or no experience of web development and usage and covers topics such as principles of good web design and writing for the web. The second and third modules will deal with aspects relating to web marketing strategies, search engine marketing and optimization, internet security and payment systems and some of the legal implications involved.
The course is delivered by Martin Murray, Chief Executive of Interactive Return, one of Ireland’s leading digital marketing agency. He delivers training on all aspects online business and is a regular speaker at the most prestigious online marketing events in the world, speaking on a wide range of topics including usability, web analytics, search marketing and project management. Martin is Interactive Return’s principle consultant in relation to the development of an effective web presence for Interactive Return’s clients. He is an electronic engineer by profession.