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20 June 2007

Innovative Dublin City Woman

Innovative Dublin City Woman

Dublin City Enterprise Board client Joan Bree has won an EWIIN , "European Women Inventor and Innovators Network" award for her Cush'n Shade product. She will be collecting the award at the Global Womens Summit in Germany.

Joan was nominated by Nicola Rathbone from The Irish Inventors Association. She has been busy developing a new more compact foldable version of Cush'n Shade. The product has recieved a terrific response at a trade event Orlando with their US distributor in May from some of the really big retailers like CVS (pharmacy chain) TKMax,Bed Bath and Beyond,Target and Wal-Mart Mexico and a few more. It has been the best seller for an Italian Catalogue company since they put it on their cover in May.They sold 2500 in the first two weeks! For further details contact: Joan Bree, Cush'n Shade Ltd phone 01 4907885, web: www.cushnshade.com If you are interested in developing a new product, Dublin City Enterprise Board are running a one day workshop on Saturday 30th June, to promote research and development of new products/ services. To remain competitive and ahead of the market a business needs new ideas. A business will rarely survive on one idea alone. A company needs to consider what the next big idea is going to be that will ensure their survival in the future. This workshop will include examples and case studies of real innovative products and services developed by businesses in Ireland. Participants will work in groups to work through the process of evaluating ideas and developing a business case. The concept behind this workshop is not only about recognising good and bad ideas but where to get the ideas. There are many sources of information which can be consulted to help you form ideas such as market and consumer trends and other reports which are readily available to the public. Generating a business idea goes through many stages from sourcing an idea to realising the idea as a business. This workshop will take you through this process and help you recognise common pitfalls and mistakes which can be easily avoided. It takes place on Saturday 30th June (9:30 – 16:30) in the Guinness Enterprise Centre. To book a place contact Dublin City Enterprise Board on 01 635 1144 or book directly on www.dceb.ie/onlinebooking. Early booking is advised as places are limited.

5th Floor, O'Connell Bridge House, D'Olier Street, Dublin 2 Tel: 01 635 1144 Fax: 01 635 1811 Email: info@dceb.ie Company Registration: 230609