Make Your Marketing Euro Go Further

Even with a very modest marketing budget, small business owners and managers can achieve effective results by doing the right kind of promotional activity that increases sales.

On February 23rd, the Dublin City Enterprise Board are hosting a workshop called:' Marketing on a Shoe String,' designed to help small busiensses get the most from every euro spent on marketing.

Marketing on a Shoe String

    * Wednesday 23rd February 2011
    * From 14:00 – 18:00
    * 1 afternoon
    * Venue: National College of Ireland, IFSC, Dublin 1
    * €30

Click here to book your place online


Marketing on a Show String: Brief Programme Description

Promoting your business is an important aspect to consider when either starting a new business venture or as a sales boost to an existing business.  In this workshop, we will be comprehensively covering the concept of  promotion, one of the four aspects of marketing.

Promotion involves disseminating information about a product, product line, brand, or company.

Promotion comprises four subcategories:

    * Advertising
    * Personal selling
    * Sales promotion
    * Publicity and public relations
    * A promotional mix specifies how much attention to pay to each of the four subcategories, and how much money to budget for each. It is imperative to give attention to all of these areas in order to maximise sales potential of your business.

To succeed, entrepreneurs must attract and retain a growing base of satisfied customers. Business owners should carefully plan their marketing strategies and performance to keep their market presence strong.

This session will cover the most effective ways of promoting your business in a cost effective manner. There will be a very practical approach towards promotional “dos and don’ts”.

There will be an emphasis placed on creating marketing materials that make an impact as well as writing effective press releases.

As a small business, it is your ultimate goal to maximise sales. In order to do so, you must become aware of the best ways of doing maximising sales at the lowest cost.

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