Market Intelligence: Innovation Dublin
What drives strategic decision-making for new product innovation? That's the question at the centre of a workshop for 'Innovation Dublin' on October 4th with Mary Ryan from Product Innovator.
Market Intelligence: what drives strategic decision-making for new product innovation?
- Date: 04 October 2011
- Time: 8.30 am -11am
- Venue: Dublin City Enterprise Board, 5th Floor O'Connell Bridge House, D'Olier Street, Dublin 2
- Cost: €20 per person
In this thought-provoking presentation, Mary will explain how using market information has been instrumental for successful product initiatives, and what caused specific products to fail.
She will highlight what market intelligence tells us, and how we can apply it to our strategic decision making. She’ll explain where to find this information, and examines some key questions, namely - Do competitors matter? Does size matter?
About Product Innovator
Product Innovator’s mission is to empower their clients with the tools and information they require to build products and services that satisfy customer needs, ensuring that they can:
• Identify the right market
• Identify the right customer
• Build the right product
• Clearly articulate the business value to their target market
• Deliver the product to the customer through the most effective channels
Mary Ryan is an experienced trainer and consultant, with twenty years experience working in the Software and Finance industries. Mary founded Product Innovator Ltd in 2002 to provide Product Management Training and Consultancy to companies who are bringing new products and services to market. She has provided product management consultancy to many Irish SME technology companies, and has provided training in Strategic Product Management nationally and internationally to hundreds of industry professionals, including employees of IBM, Google, Oracle, Sage and BT. S
She was awarded Dublin City Female Entrepreneur of the Year in 2008.
Places are limited on this Market Intelligence workshop, so click 'Book Now' to reserve your place.