Marketing On A Shoestring
What is shoestring marketing? It's marketing with spending little or no money. Small business owners can embrace shoestring marketing in order to generate new customers and clients.
The Marketing on a Shoestring workshop on Wednesday 8th September will show you how to save money and achieve great results for your business.
Marketing on a Shoestring Workshop
Wednesday 08th September 2010
From 14:00 – 18:00
1 Afternoon
Venue: The Mansion House, Dawson Street, Dublin 2
Training Fee: €30
Click here to book your place online
To get you started, here are some tips for effective marketing that don’t cost the earth!
Word-of-Mouth: Once the business is up and running, tell every family, friend and colleague that you know. Explain what the business does or offers and possibly offer an incentive to them for referrals that generate business for you. It can be a discount on the product or service or even cold, hard cash. Obviously the referral reward should be relative to amount of business generated.
Social Media: No shoestring marketing plan is complete without including social media. Select a few social media sites, such as Twitter, LinkedIn and Facebook, and focus your efforts. These sites are a great way to build relationships with customers, highlight products and services, gather feedback and leverage viral marketing. It's a great venue to both market and provide value to customers. Best of all, it doesn't cost any money to do it!
Get the Details Right: If you’re spending your marketing budget trying to capture new customers, make sure they can find your contact details easily. Why not contact all the Irish-based directory enquiries companies (eg 11890, 11811, 11850) to make sure they have your correct contact details? Make sure you contact the Golden Pages and other directory companies, to make sure your listing with them is up-to-date too (especially if you have moved addresses recently).
Be Innovative: Look for some unconventional marketing methods your competitors are overlooking. You may discover some highly profitable ways to generate sales and avoid competition. For example, print your most effective small ad on a postcard and mail it to potential customers in your target market. A small ad on a postcard can drive a high volume of traffic to your website or generate a flood of sales leads for a very small cost.
The most important part of any shoestring marketing is to have a plan. It doesn't need to be anything elaborate, but it should include all the components with a calendar outlining what to do and when.
To book your place today on the ‘Marketing on a Shoestring’ workshop on Wednesday 8th September, please click here.