Maximising Your Sales
Brief Programme Description
This programme will help individuals to gain an understanding of what it takes to gain customers and to manage this business to the point of growth. They will acquire knowledge of the sales process such as acquiring customers, preparing for customers, and retaining customers. This is essential for the long-term success of any business. This programme will highlight the link between sales and marketing and the direct impact these factors have on overall business success.
Aims of the Programme
The aim of this programme is to give individuals a greater understanding of Marketing and Sales in the context of business. The will acquire knowledge on how to market their business in a targeted manner appropriate to their business needs.
Content
The programme will be made up of the following Modules:
- The Sales Process – Key components
- Sales Planning and Forecasting - Tools and Techniques
- Practical Marketing – Defined and Explained
- Marketing Promotions for Small Businesses