Network for Women Event: Social Media Trends
Dublin City Enterprise Network for Women is hosting a talk on Social Media Trends, which will be delivered by Aileen O’Toole on May 9th.
AMAS provides strategic advice to private and public organisations on their online channels and recently published the 2011 Irish Digital Marketing Sentiment Survey in partnership with the Marketing Institute of Ireland and it produces a regular State of the Net bulletin.
Aileen is the Managing Director of AMAS, which is the leading Irish Internet consultancy, and will be discussing the key trends in Social Media and what they mean for SMEs.
• Date: Monday 9th May
• Time: 18.45-21.00
• Venue: Clarion Hotel IFSC
The talk will be followed by informal networking and guests are welcome.
For more information or to book your place, please email Pauline Logan, the Network Manager at network@dceb.ie.
SPEAKER OVERVIEW
Aileen O’Toole is MD of internet consultancy AMAS (www.amas.ie), which provides a range of strategic services to business and government clients and publishes the popular State of the Net bulletin on digital trends. For almost ten years, she has worked with senior management teams to devise strategies to use the internet to achieve commercial or organisational goals.
Aileen is a co-founder of The Sunday Business Post newspaper and was a leading member of the team responsible for building one of Ireland’s most successful media brands. She was a shareholder in the newspaper from its inception in 1989 until 1997, when it was sold to Trinity Mirror plc. An award-winning journalist, she was the first woman in Ireland to edit a business publication.
She is also a board member of a number of non-governmental organisations. She is a director of Business in the Community, which promotes corporate social responsibility.
In 2009, Aileen established and led the Ideas Campaign (www.ideascampaign.ie), a citizens’ initiative to harness ideas for economic recovery. The campaign met with a huge reaction, both in Ireland and internationally, and used digital marketing, particularly social media, to deliver on campaign objectives.