Programme to Aid Irish Food and Drink Producers
The Celtic Recipes Programme is designed to help your business reach its full potential.
The ‘Celtic Recipes Programme’ initiative from the Irish Exporters Association, aims to help Irish food and drink producers improve their sales and marketing skills.
Helping your Business Reach its True Potential
The programme aims to assist small food and drink enterprises to grow and develop through participation in a structured programme. Companies are assisted by an industry expert to grow their sales and exports through increasing their market focus.
The programme is extremely adaptable to each company's unique circumstances.
Overall 30 companies participated on the original programme, including Wicklow Fine Foods, Boozeberries, First Ireland Spirits Co., Butlers Chocolates, Couverture Desserts, Broadway Bagels, Le Paysan and Knockanore Farmhouse Cheese.
Roll Out 2009-2012: The second phase runs from 2009 to 2012 and 45 food and drink companies will receive assistance in total (or fifteen per year).
Programme Objectives: The programme focuses on increasing company's market orientation, competitiveness, improving managers’ skill-set, exploring NPD and product innovation and new management practices.
The programme involves three days mentoring in total: two full days of one-to-one mentoring to identify and address areas for development and one full day group workshop.
Programme Materials: Participants receive an informative DVD featuring twelve case studies of successful Irish and Welsh food producers including Olhausens, J&L Grubb, Lir Chocolates, E. Flahavan and Sons and Stable Diet. The Welsh companies featured include Anglesey Sea Salt and Rachel's Organic. The DVD also includes useful tips from buyers in Tesco and Waitrose amongst others.
If you’re interested in finding out more about the Celtic Recipes Programme, please contact Ann Marie Coonan on 0870524702