Acquire, prepare for and retain customers for your business through the ‘Marketing and Maximising Your Sales’ workshop in December.
Marketing & Maximising Your Sales Course Dates: December 7th, 9th, 14th and 16th December (4 evenings)
Time: From 6pm to 9:30pm
Duration: 2 nights a week over 2 weeks
Venue: National College of Ireland, IFSC, Dublin 1
Course Fees: €80
Click here to book your place online
Brief Programme Description
Gain an understanding of what it takes to gain customers and to manage the business to the point of growth. Acquire knowledge of the sales process, such as acquiring customers, preparing for customers, and retaining customers. This is essential for the long-term success of any business. This programme will highlight the link between sales and marketing and the direct impact these factors have on overall business success.
Content
The programme will be made up of the following Modules:
• The Sales Process – Key components
• Sales Planning and Forecasting - Tools and Techniques
• Practical Marketing – Defined and Explained
• Marketing Promotions for Small Businesses
Outcomes
Upon completion of this programme, participants will:
• Have an understanding of the principles of successful negotiating and sales and work towards developing a personalised sales action plan.
• Understand the different types of consumer buying behaviour and buying decision process- Business-to-Business buying inclusive.
• Understand the customer service experience and generate sales from excellent customer service.
• Convert customer queries into sales and establish a profitable relationship with each customer.
• Demonstrate an understanding of the Marketing tools and techniques.
• Conduct ongoing research and identify niches in the market, keeping their awareness of promotional tools on a low budget.
• Design a marketing plan which may act as a framework for participants to work with.