Training - Sales & Marketing
What does it take to gain customers? How do you get new customers and retain existing customers? What is the link between sales and marketing? How does it impact on overall business success?
This course includes:
- The Sales Process – Key components
- Sales Planning and Forecasting - Tools and Techniques
- Practical Marketing – Defined and Explained
- Marketing Promotions for Small Businesses
Outcomes
Upon Completion of this programme students will:
- Have an understanding of the principles of successful negotiating and sales and work towards developing a personalised sales action plan.
- Understand the different types of consumer buying behaviour and buying decision process- Business-to-Business buying inclusive.
- Understand the customer service experience and generate sales from excellent customer service.
- Convert customer queries into sales and establish a profitable relationship with each customer.
- Demonstrate an understanding of the Marketing tools and techniques.
- Conduct ongoing research and identify niches in the market, keeping their awareness of promotional tools on a low budget.
- Design a marketing plan which may act as a framework for participants to work with.
Brief Background on the Trainer
Louise Burke
Louise Burke has extensive experience of working in the Telecommunications industry. She has several years experience in consulting, training and facilitation within the commercial area. Her areas of specialisation include Sales Training, Mobile Data Training, People Management, Self Development, Customer Service and Train the Trainer. Louise has achieved the following qualifications: Diploma in Management Studies, LSB College, Master Trainer Programme, IMI
Focus on Training, IMI, Trainer Skills Certificate, Irish Institute of Training and Development
- Monday 9th June 2008
- From 18:00 – 21:30
- 1 night a week over 4 weeks
- Venue: National College of Ireland, IFSC
- €200