Websites for Small Business
Websites: every company needs one, but do you know what to ask for when you’re getting a website designed for your business?
The Dublin City Enterprise Board is running a workshop over three mornings in December, designed to equip small business owners with the skills to plan their own online web strategy and to correctly brief web designers.
Websites for Small Business
Course Dates: December 2nd, 9th and 16th (Thursday Mornings)
Time: 9:30am to 1pm
Duration: Thursday Mornings (over 3 weeks)
Venue: Griffith College, Dublin
Course Fees: €80
Click here to book online
Brief Programme Description
This course provides a set of guidelines to help business owners at each stage of the design, development and internet marketing of their website. The course is designed to provide attendees with both background knowledge and tips/actions to take to help them plan and execute their online web strategy.
Aims of the Programme
The aim of this course is to empower business owners to make informed decisions when working with web designers, wed developers, and online marketing specialists, and to know what to ask for to execute and improve their online web strategy.
Content
The course will be delivered in three half-day modules.
The first module will inform about web design and development, covering such topics as good web design principles, key web development considerations, and writing content for the web.
The second and third modules deal with creating online marketing strategies, website analytics, search engine marketing and optimisation, social media marketing, blogging for your business, and potential risks and hazards to be considered on the Internet.
At the end of this course, participants should be able to:
• Understand the elements of good web design
• Discuss various elements of the web design, web development and online marketing processes, and formulate pertinent queries and opinions around same
• Understand the importance of web site analytics for their business
• Understand some of the legal implications that exist with regards to the Web
• Develop and execute relevant low-cost tactics for marketing their web site
• Understand how search engines work, and how to make their web site content “search engine” friendly
• Make informed decisions about web site management and maintenance