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Facebook for Businesses - Getting Started

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Brief Programme Description

Learn how to use Facebook professionally for your business. Understand how your prospects and customers want to engage with you on Facebook. See first hand, how to create and promote Facebook pages for business and how best to customise these according to your brand.

Aims of the Programme

  • Help you understand how to leverage Facebook for your business
  • Learn from analysing case studies of how best to engage with prospects and customers on Facebook
  • How to set up a Facebook business page
  • How to set up a Facebook landing page
  • How to promote and integrate your Facebook page through other complementary digital channels
  • Learn how to measure the level of engagement that your are generating with Facebook

Content

  • Demonstrate how to set up a Facebook business page
  • Managing Facebook business page settings
  • Uploading content to Facebook
  • Creating vanity urls
  • How to create a Facebook Landing Page
  • Analyse Case Studies of business using Facebook successfully
  • Measuring engagement levels using facebook

Outcomes:

This course demonstrates how to set up a Facebook Business page that will help you connect and nurture relationships and generate sales with prospects and existing customers. It will demonstrate how to customise your page so that it is visually engaging and that the content posted is relevant to your target audience.

Trainer:

Keith Feighery
Digital Strategy and Planning
Web: http://www.digitalinsights.ie

5th Floor, O'Connell Bridge House, D'Olier Street, Dublin 2 Tel: 01 635 1144 Fax: 01 635 1811 Email: info@dceb.ie Company Registration: 230609