LinkedIn - Maximising Your Business Profile(Improvers)

• Date: 29th May 2012
• Registration 9:45 (Training from 10:00 – 12:30)
• Location: Buswells Hotel, 23-25 Molesworth Street, Dublin 2
• Cost: €20

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Equipment: Please bring with you your laptop as we will be working online in this practical workshop – you will be able to connect to the hotel wifi

If you have been using LinkedIn to develop a professional profile online but want to know how to move beyond having a passive account to one where you attract qualified leads and referrals to your business, then this is the programme for you.

Objectives of the Programme

• This programme and is aimed at people who already have a LinkedIn profile
• The programme is ideally suited to business owners who are looking to build their network with other professionals (B2B networking).
• By the end of the workshop you will understand how to build a strategic network of referral contacts and attract more leads to your business using LinkedIn.

Programme Outline

• Best practice tips for expanding your strategic network
• Building your visibility and reputation using LinkedIn Groups
• Using advanced LinkedIn features including LinkedIn Answers and LinkedIn Events to build your reputation
• How to use LinkedIn Advertising to attract quality targeted leads to your business
• Promoting your organsation using a LinkedIn Company Page
• Integrating your LinkedIn presence with your marketing and communications programme.

The Programme Facilitator

Krishna De (www.KrishnaDe.com) is an award winning communications strategist, commentator and mentor. Her expertise in leveraging digital marketing and social media is featured in several highly acclaimed books and in her online education programmes.

She consults and guides business leaders on how to integrate and leverage social media communications into their business strategy.