This course is open to all Moms (New Moms, Empty Nest Moms, Moms to be – all welcome). Moms with an idea or a desire to find a career to fit their lives as mothers and entrepreneurs.

Opportunities are abundant with many hot business trends for Moms. Mothers are socializing, going green and even creating iPhone apps. This workshop is run by moms for moms. This is a workshop for Moms who want to have careers that are supportive of motherhood. They want careers where it's OK to say that family is first. Mothers go into business knowing they will experience challenges. Challenges will sometimes seem impossible to overcome. But where there's a will, there's a way.

This workshop aims to demonstrate that what we are really building both at home and at work is a legacy. As parents, we want to raise children who are happy, responsible citizens. As entrepreneurs, we want to raise a company that contributes to its customers, employees and community.

So many people have an idea, but don't know how to make it a reality. How often have you seen a business or product and thought, "I had that idea"? Many of your favourite products and services were inspired by real-life mom experiences. Clevamama, Baby Einstein and Build-A-Bear are just a few of the companies moms love that were inspired by motherhood. The founders of these companies weren't CEOs and didn't have MBAs. These women were inspired by a motherhood need and then acted on it. They were brave enough to move forward.

One common trait among mom entrepreneurs is that they learn from others. They ask a lot of questions until they find what they need to know. Mom entrepreneurs will be encouraged to share their stories and analyse example of domestic and international brands to learn from them and from their journey to success.

To succeed as a Mompreneur you need to have a dream and a desire to move it forward. If you have the idea, the inspiration, everything else is already out there. You can access virtually any other assistance needed be it financial, legal, product development or sales / marketing.

In this morning day workshop we will help you to deal with the issues and learn the skills necessary to bring your dream to market.

Agenda:

1) Hot Business Trends for Women
     - Social Media for Moms
     - A Green outlook
     - Apps are IT
     - Franchising
2) Care for the Kids and finding time for business.
3) A Mompreneur to Emulate (Clevamama)
Meet a woman who realizes you can't have it all--but tries anyway.
4) Mom Biz Owners Link Up for Success
Online communities offer everything from tips to mentoring for time-strapped mothers.
5) Differences of Mompreneurs
Mom biz owners are different from other entrepreneurs in several ways. For one, motherhood inspires them.
6) Top 10 Must-Haves for Mompreneurs- Invaluable time-savers from other Mompreneurs.
7) Marketing to Moms - Your experience as a mom should help you identify with your customers, but realize not all moms are the same.
8) Top Resources for Mompreneurs - Websites, Books & Magazines - resources to help you accomplish your goal.
9) What's Your Type?
Anyone can start a business! The secret is picking a venture that fits your entrepreneurial personality. Here's how to determine yours.
10) Launching Your Mompreneur Business
These tips will help you determine just what type of business to start and offer a few "first steps" to get you going.

Trainer’s Name & brief profile:

Aine Murphy: Mompreneur, MD of EnCore Business Services & Senior Trainer. As former Head of Education & Training with eBay Ireland Aine is the founder of the ‘eBay Ireland Academy’ and cofounder of EnCore Business Services. Aine is an experienced trainer with over 10 years training experience and a noted speaker on all things online. As a mother of two Aine started her business just two months after the birth of her first child and hired her first employee just weeks before the birth of her second child.

5th Floor, O'Connell Bridge House, D'Olier Street, Dublin 2 Tel: 01 635 1144 Fax: 01 635 1811 Email: info@dceb.ie Company Registration: 230609