Social Media Mashup (Advanced)
- Date: 12th June, 18th September 2012
- Programme Starting 12th June 2012- Registration 9:30 (Training from 10:00 – 12:30)
- Programme Starting 18th September 2012 Training from 09:00 – 13:00
- Location: Buswells Hotel, 23-25 Molesworth Street, Dublin 2
- Cost: €30
Brief Programme Description
The social media mashup will take you through advanced techniques for engaging in social media marketing. It is designed to enable you to take your social media presence to the next level of engagement. This workshop uses the Strategic 10C's model to illustrate how you can create a fully integrated social media strategy that enables you to run highly successful social media campaigns.
Content
• Wordpress theme and plug-ins
• How to effectively approach bloggers and communities
• Advanced Facebook for Business
• Running promotions, competitions and events
• Making use of Fan Gates and Custom Applications
• Mastering the Facebook edgerank algorithm
• Mastering Twitter for Business
• Influencer identification
• Monitoring dashboards and Listening Platforms
• Mastering LinkedIn groups for Networking
• Social Media Crisis Management
• Building a Social Media Campaign using the Strategic 10 C’s Model
• Best-in-class local and international case studies and social media trends
Outcomes
• Mastery of the various tools, techniques and best practice solutions for managing your social media presence
• Capability to build a social media monitoring dashboard to spot engagement opportunities
• Capability to deal with any Social Media PR Crisis that may arise
• Ability to create a fully customized social media presence
• Knowledge of how to build a Social Media Campaign using the Strategic 10 C’s Model
Trainers
Cian Corbett (BBS, MBS) is a social media trainer and strategist with a Marketing Degree and recently graduated with a Masters in Marketing from Dublin City University (DCU). Cian was a marketing lecturer for undergraduate students during his Masters year in DCU. Cian lecturers in practical social media marketing as part of NUI Maynooth’s final year degree in business and management.