Social Media Mashup (Intermediate)
- Date: 14th August 2012
- Registration 9:00 - 13:00
- Location: Buswells Hotel, 23-25 Molesworth Street, Dublin 2
- Cost: €30
Brief Programme Description
The Social Media Mashup will take you through the latest tools and techniques for creatively engaging in social media marketing. It is designed to provide you with the knowledge of how to plan, build, maintain and grow your presence on social media platforms including Facebook, Twitter, LinkedIn, Google +, YouTube and more.
Content
- Build traffic to your web spaces and grow online communities on all the major platforms.
- How to use social media tools to engage with your customers online.
- Making the most out of Business Blogging.
- Facebook for Business; Setting up and managing your Facebook Page
- Driving Traffic with Facebook Advertisements
- Making the most out of Facebook Insights
- Mastering Twitter for Business Communications
- Monitoring comments and conversations about your brand online
- Building your network through LinkedIn
- Creating shareable content through digital video
- Identify the benefits of Google Plus and Mobile Media
- Best-in-class local and international case studies and social media trends
Outcomes
- Understanding of the various tools, techniques and best practice solutions for managing your social media presence
- Knowledge of how to build and maintain online relationships through social media
- Ability to maximize the effectiveness of your social media content by turning “likes” and “tweets” into long term customers
- Capability to build a social media monitoring dashboard to spot engagement opportunities
Trainers
Conor Lynch (B.Sc. Mgmt., HDMP) has over 12 years online marketing experience gained while working in Asia Pacific, US, UK and Ireland with a wide range of companies including start-ups, SMEs and global brands. Conor has worked in senior roles for two of Ireland’s top Internet marketing agencies, as well as Ireland’s first Internet-only bank (RaboDirect).
2011 - Winner - Irish Internet Association’s Award for 'Best Use of Social Media'
2011 - Judge in the Irish Social Media Awards and the eircom Junior Spiders
2011 - Judge in 'The Appys' mobile application awards
2005 - Winner - Irish Internet Association’s for ‘Internet Marketer of the Year’