A morning introductory workshop to the social media communications platform twitter and its application and use as a business tool. The workshop is presented by communications and social media expert and MD of Athena Media, Helen Shaw.

Aims of the Programme

A-Z of starting and managing a twitter life
To provide a clear understanding of the functions , uses and occasional pitfalls of using twitter in communications, marketing, sales, awareness, advocacy and fund-raising.

Content

1. Setting up an account
2. Identity, image and settings
3. Understanding twitter language, applications and the basis twitter interface
4. Verified accounts, spam and false accounts
5. Followers and Following; how to connect with the people you want to talk to most
6. Being found. Hashtags and Lists
7. Business work flow and good practices
8. Challenges and opportunities; becoming the publisher
9. Twitter tools to make life easier; integration software
10. Twitter and your business website

Outcomes

The workshop will provide an essential guide to starting a well-informed profile on twitter and how to make the most of the platform in your professional life.

Brief background on Trainer

The workshop will be led by communications and social media expert, Helen Shaw, MD Athena Media. The workshop draws on training and research work developed by Athena Media. Athena Media has mentored over 250 Irish businesses and business networks in social media since 2008.

5th Floor, O'Connell Bridge House, D'Olier Street, Dublin 2 Tel: 01 635 1144 Fax: 01 635 1811 Email: info@dceb.ie Company Registration: 230609