All businesses require funding to start, grow and develop. Whether the business is a start up or in growth phase, a well thought out business plan helps convince potential investors that you have thought about what you are doing and plays a key role in helping to secure the finance you will need to put your ideas into practice.
The development of a comprehensive business plan shows whether or not a business has the potential to make a profit. As a communication tool, it is used to attract investment capital, secure loans, and assist in attracting strategic business partners. It captures the strategic operational and financial aims of the business. Whatever the form of investment pursued, equity, grants or bank finance, any potential investor or lender will examine the financial element of the business plan very closely to determine whether or not to risk their money.
A good business plan will contain:
The backbone of the business plan is the financial planning section. When seeking funding clearly state the financing you need, based on your financial forecasts
Take a little time to consider all the sources and seek careful advice as to the most suitable mix for your business.
Most new companies are under capitalised. If this is how your business starts off, it is very difficult to correct it. It is crucial to be brutally honest about how much money will be needed to fund the operation of your business for the first year at least, and then to discount even further your expectations of cash inflows.
The list below illustrates the main areas you should concentrate on to ensure that you are providing potential investors with a well thought out financial plan:
Determine and enter industry averages for total sales. The information can be found through libraries or online. If your business is already operational in any way, use those figures to estimate the year’s numbers. Otherwise, take your most educated guess as to sales figures and costs.
This is simply a monthly estimate of all the money you will expect to come in and out of the business. Potential Investors will expect to see estimates of how much finance you will need for 2–3 years or until you start to make a profit. Indicate contingency funds needed for rough patches. Cash shortages will stifle business development and prolonged cash famines. usually end in business failure. Projecting future cash flows can only identify where the scarcities are going to arise. The only way to avoid either shortages or famines is to have enough. Shortage of cash is the immediate cause of almost every business failure - hence the importance of cash planning and control.
A projected balance sheet outlines what you forecast your business will own (assets) minus what it will owe to others (liabilities) in order to determine its net worth at any particular point in time. Assets are resources such as inventory, cash, or equipment. Liabilities are debts owed to others, both short-term and long-term.
After you have completed the above three pro forma statements, you should address a vital question: What is your breakeven point-- at what point do your total costs equal your total revenue? The breakeven point tells you when you can expect to begin making profits.
It is essential to know this before you proceed with your enterprise. Lenders expect to see this information in addition to the other statements, as part of your documentation. Ultimately, if it appears that the breakeven volume of sales cannot be achieved, then the business may be destined to fail and should be abandoned before investing further time and money.
Be specific about how a loan will be repaid, how investors can get their money back, and when.