Dublin Food Chain Network – Effective Packaging Design
The 2012 calendar of events for the Dublin Food Chain Network kicks-off on February 21st with a workshop around Effective Food Packaging Design.
The Dublin Food Chain network is the brainchild of the Dublin County & City Enterprise Boards, the Irish Exporters Association and Bord Bia and the Effective Food Packaging Design Workshop is the first official event in the 2012 calendar.
Effective Food Packaging Design
- Date: Tuesday the 21st February, 2012.
- Location: Dublin City Enterprise Board, O’Connell Bridge House
- D’Olier Street, Dublin 2.
- Time: 6:30pm to 8:30pm.
- Cost: free (included in price of annual membership)
Workshop Programme
It can be a bit of a cliché to say that ‘first impressions count’, however, in terms
of food packaging design it’s a phrase that has genuine market resonance. Consumers buy with their eyes before they get to taste the product at home.
While consumers are often drawn to the handmade and traditional nature of artisanal food products, producers still need to be acutely aware of the huge significance of packaging design, and how product presentation can impact on retail buyers’ and consumers’ perceptions of their food brand.
The key to truly effective packaging is to communicate the uniqueness and
personality of a product, while still fulfilling the high standards and professional
presentation demanded by today’s retail trade.
At this workshop, you will learn the means, methods and tips that can help small
and medium food producers choose effective packaging that will significantly
boost their chances of securing new listings in a competitive retail environment.
Summary
This is an ideal workshop for anyone thinking of designing or redesigning their
food packaging in 2012. Admission is free, but places are limited to 80 members and attendees are asked to pre-register by emailing dublinfoodchain@gmail.com
Annual membership for the Dublin Food Chain costs €50, which includes access to all the events during the year.
About the Dublin Food Chain Network
The Dublin Food Chain network is dedicated to co-operation within the Dublin food sector, as a means of increasing the members profile, and increased sales opportunities, for food products from across Dublin County.
Since then, the network has grown. Today, we continue to warmly welcome
new members from all areas of the local Dublin food production, supply,
foodservice, retail and distribution sectors.Our network offers free group training initiatives, food forums, sector networking events and group marketing initiatives, all designed to equip
Dublin Food Chain members with the tools to achieve increased sales and
brand recognition of their products.
If you produce or sell local food or food ingredients in Dublin County, and are
interested in maximising your sales, then talk to us today about joining the
Dublin Food Chain.
Contact Details:
The Dublin Food Chain, 28 Merrion Square, Dublin 2.
Kieran O’Connor (087 2781044) / Conor Hyde (087 6539676)
Web: www.dublinfoodchain.ie E-mail: info@dublinfoodchain.ie
Click to download the following:
Brochure for Dublin Food Chain
Website www.dublinfoodchain.ie
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Dublin City Enterprise Board is funded by the Irish Government and part-financed by the European Union.