Feasibility Study and Commercialisation Seminar - January 31st
Got an idea for a new product? If so, is it feasible and how do you commercialise it? The Dublin City Enterprise Board is hosting a 'Feasibility Study and Commercialisation' seminar on January 31st, which can help you to answer those questions!
With the help of Yvonne Scully, founder of the Bia Kid range of children's meals, learn how to take a new business idea through various investigative stages of research through to commercialising an idea.
The seminar programme on January 31st includes guidelines on new product/service development, project management, consumer and market research, protection and commercialisation of intellectual property.
Feasibility Study and Commercialisation Seminar
Date: January 31st 2012
Time: Registration - 9.30, Training from 10.00 – 13.00
Venue: Buswell Hotel, 23 – 25 Molesworth Street, Dublin 2
Cost: €20
Please click here to book a place on this programme.
Aims:
- Undertake a rigorous feasibility study on a new product or service business idea
- Manage the process of researching a new business
- Write up a draft business feasibility study during the workshop
Topics covered include:
- Business Feasibility Study
- Project Management
- New Product or Service Development
- Consumer and Market Research
- Intellectual Property and Commercialising a Business Idea
Outcomes:
This workshop provides the participant with the tools to research the commercial feasibility of a business idea.
About Yvonne Scully
Yvonne Scully set up Yvonne Scully & Associates in December 2008 and since then has provided training to clients of Enterprise Ireland, County and City Enterprise Boards and Bord Bia nationally, in the format of workshops, training programmes, clinics and one-to-one mentoring, on the topics of Marketing and PR, Market Research, Branding and Labelling, Business Strategy, Raising and Managing Funds For Business, Start Your Own Business courses, How To Investigate Your Business Idea and Business Development programmes.
Prior to this, Yvonne set up and ran her own business, Bia Kid Limited for seven years, for which Yvonne carried out a feasibility study over a twelve month period.
Before setting up Bia Kid, Yvonne worked for Forfas for eighteen months, following the completion of a full-time MBA at the Smurfit Business School, UCD. Yvonne spent twelve years in Investment Banking in both London and Dublin, primarily in project management, new product development and marketing roles, following a primary honours degree in Business and Economics from TCD.
For more information on Yvonne Scully & Associates, please visit www.yvonnescully.com.