Improve Your Company's Sales Process - Network for Women Event

Selling is a critical area for all businesses and yet it can be one of the most challenging activities for many entrepreneurs. "Improving Your Sales Process" is the theme for the Feburary 13th meeting of the Dublin City Enterprise Network for Women.

"Improving your Sales Process" - February 2012 Event of the Dublin City Enterprise Network for Women

Speaker: Fiona Macrae, Co-Founder Market Dynamics
Date: Monday 13th February 2012
Time: 18.45-21.00
Venue: Clarion Hotel, IFSC, Dublin 1

At the February event for the Dublin City Enterprise Network for Women, Sales and Market Research professional, Fiona Macrae, will share some tips on how SMEs can make some simple changes that will bring results. 

She will talk about the importance of putting a structured sales process in place and of understanding the importance of communication styles in sales.

Fiona's talk and the discussion will be followed by a brief talk by Cathy McCarthy, author of 'Not The Year You Had Planned', a self help book with all proceeds going to the Tallaght Cancer Support Group and the Sligo Cancer Support Centre.
The talk will be followed by informal networking over tea and coffee.

Please reserve your place by emailing Pauline Logan at network@dceb.ie before 11am on Monday 13th February.    Guests are welcome to attend this event.

Speaker Overview: Fiona Macrae, Market Dynamics

Fiona Macrae has worked in the international market  research industry since joining Romtec PLC (now Harris International) in 1990  as a market analyst.   In 1993 she moved to IDC as an analyst, becoming Programme Manager for  European PC research. In her role as lead PC analyst Fiona was often quoted  in both the IT and business press including the Wall Street Journal Europe  and Financial Times.  In 1997 Fiona joined the account management team at IDC  and rose to the position of Global Account Director a role which included the management of one of the European major account teams.

In 2003, Fiona moved to Ireland and co-founded Market Dynamics to  provide research and consultancy services in Ireland  and the UK. Additionally she works with IDC  providing account management and consultancy to key accounts in Ireland. She  is a regular  speaker at events and  also acts as  a sales and marketing trainer, advisor and mentor to a number of  organisations in Ireland.

Fiona has a BA honours degree from Liverpool University.


How to keep up-to-date with the Dublin City Enterprise Network for Women:

• WEB: http://www.dceb.ie/networking/enterprise-network-for-women  
• FACEBOOK: http://www.facebook.com/DublinCityEnterpriseNetworkforWomen  
• TWITTER: www.twitter.com/PaulineLogan  
• LINKEDIN: Dublin City Enterprise Network for Women

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