Get More Business from your Web Site

• Tuesday 16th February 2010 
• From 14:00 – 18:00
• 1 Afternoon
• Venue: National College of Ireland, IFSC
• €30

Click here  to book online

Brief Programme Description

This module will provide participants with a clear and concise introduction on how to get the most from your web site.  Learn how to update your web site and get a higher listing rating on Google, what tools are available to improve and increase online sales, how email marketing works, how it has changed the way business is done and how you can create and deliver emails that succeed.  We will also explain how you go about measuring the success or otherwise of your efforts.

Aims of the Programme

Enable  business owners to make informed decisions about how to attract more visitors to their web site and convert more of those visitors to customers.

Content

• Getting to #1 in Google - Using Google AdWords to bring REAL prospects
• This first module explains how Google creates the search results and how you can use this knowledge to influence the Google results to your advantage.
• Shopping cart & credit card tools. There are various ways in which you can transact financially on your web site - this module provides delegates with a tour of how the process operates and an introduction to some of the major providers in this arena.
• Using Email as a Prospecting Tool
• Email marketing, if used correctly, can dramatically improve client relationships as well as being a fantastic prospecting and selling tool.  This module provides an overview how you can use email marketing to increase traffic to your web site.
• Tracking & Measuring Your Online Success
• It is all very well spending the time and energy on creating a web site and implementing a series of online marketing activities - this module helps you to effectively measure the results of your efforts

Outcomes

Understand how to start attracting more traffic and therefore business to their web site, how to effectively convert these visitors to the web site and continuously measure your efforts in order to improve traffic and sales on an ongoing basis.

Brief Description of Trainer/s

Anthony Quigley is founder and CEO of Online-Markeing.ie, one of Ireland’s leading Internet Marketing and Digital Media agencies and the Digital Marketing Institute which is Irelands only supplier of specialist Online & Digital Marketing  Diploma courses. Online-Marketing.ie is a spin-off from Xanthal, an outsourced marketing services provider. Online-Marketing.ie is a growing web marketing agencies, delivering business growth for clients by creating, implementing, managing and delivering results for clients in the online space. Anthony is a regular presenter, speaker and highly experience trainer. He developed and delivered Ireland’s first Diploma in Online Marketing (in early 2007). Anthony is also one of the Irish Internet Associations preferred trainers. Some of the topics that Anthony delivers on  include Search Engine Optimisation, Google AdWords, Email Marketing and Google Analytics.